Features

Four tools.
One pipeline.

Find the lead, read their website, write the email and follow up, all from one account.

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Website AnalyzerFeature 03 / 04

Paste a website.See what’s costingthem customers.

Outrivo loads the page like a visitor, checks it across six areas and scores it. You get every problem it found, with the evidence, and a paragraph you can open a cold email with.

Example sites
northwind.co Loaded in 4.6s
NORTHWINDShopJournalStoresCart (0)
Autumn sale, up to 30% off

Gear for the
long way round.

Shop the sale
Ridge Shell Jacket$240
Long Trail Boot$185
Two-Pole Tent$320
Steel Bottle 1L$34
Chat
Fernleaf DentalTreatmentsOur teamVisit usCall 555 014 2290
Family dentistry
Gentle care for
the whole family.

Checkups, cleaning and whitening for all ages, in a calm practice close to home.

Call to bookBook online
Open Mon to Fri, 8am to 6pm
CheckupsTwice a year, with X-rays.$
WhiteningIn the chair, about an hour.
ImplantsPlanned over two visits.
★★★★★ Chat
KEELServicesLanesCarriersAbout

Freight across 40 lanes, quoted in a day.

Full and part loads between the coast and the interior, with one person to call.

40lanes1,200carriers24hquotes
OriginDestinationPickup dateDelivery dateWeightPalletsLengthWidthHeightFreight classCompanyGet a quote
✕ 3 errors
Report ready5 issues
41 OverallLower than the categories because of 1 critical and 2 high-priority issues.
  • SEO68
  • UI/UX81
  • Performance44
  • Conversion74
  • Technical86

PerformanceThe home page took 4.6 seconds to load.

What it checksSix areas

Every page,taken apart.

The crawler reads the page’s code, its network requests and a full screenshot, and an AI model looks at the screenshot too. Here is northwind.co, one layer for each area it checks.

01of 06

UI/UX

What a visitor sees.

81/ 100
  • Navigation menuFoundPassed
  • Banner above the foldFoundPassed
  • Buttons with a clear verb“Shop the sale”Passed
  • Hierarchy on the screenshotClearPassed
The overall scorenorthwind.co

One number,and the maths.

The overall isn’t a plain average. The categories are weighted, then each critical issue takes off 12 points and each high-priority issue 8. A site can’t hide a serious problem behind good scores elsewhere.

  1. SEO68 × 20%13.6
  2. Performance44 × 20%8.8
  3. Conversion74 × 20%14.8
  4. UI/UX81 × 15%12.15
  5. Technical86 × 15%12.9
  6. Accessibility70 × 10%7.0
  7. Weighted score69.3
  8. CriticalSlow load time: 4.6s−12
  9. High7 scripts block the first paint−8
  10. High6 images have no alt text−8
  11. Overall, rounded41
41 Overall, out of 100
The film39 seconds, no sound

One website,start to finish.

A typed address becomes a browser, the page comes apart, the phone view is timed, the score adds up and the problems turn into an opening line. Then a whole list at once.

Bulk analysisSaved lists

A whole list,one run.

Pick a saved list. Each contact’s website comes from the list’s website column, or from their email address when it’s empty. Free addresses like Gmail are skipped, and so is a site that’s already on the run.

Sample list 17 contactsDone
An example list analyzed in bulk
NameEmailWebsiteStatusScore
Maya Chen maya@northwind.co northwind.coWebsite column Done 41
Ravi Diaz ravi@diazco.com diazco.comFrom email Done 57
Priya Nair priya@fernleafdental.com fernleafdental.comWebsite column Done 42
Sam Lee samlee.design@gmail.com Free email, no site Skipped
Daniel Ortiz daniel@keelfreight.com keelfreight.comFrom email Done 16
Lena Park lena@keelfreight.com keelfreight.comFrom email Skipped, same site
Jo Bates jo@tallgrass.studio tallgrass.studioWebsite column Done 63
bulk_analysis.csvYour columns, plus Pain Point
Name,Email,Website,Pain Point
Maya Chen,maya@northwind.co,northwind.co,"The website has several issues affecting speed and search visibility…"
Ravi Diaz,ravi@diazco.com,,"The current website experience is limited by several usability gaps…"
Priya Nair,priya@fernleafdental.com,fernleafdental.com,"The website is missing a number of important elements…"
Daniel Ortiz,daniel@keelfreight.com,,"Several technical and conversion gaps were identified…"
Jo Bates,jo@tallgrass.studio,tallgrass.studio,"The website contains multiple technical and usability issues…"
The outreach thesisnorthwind.co

Five findings.One paragraphto open with.

The AI writes one paragraph of 80 to 100 words about the site’s biggest problems. It may only mention what the crawler found: no invented facts, no hype.

Outreach thesis

The website has several issues affecting speed and search visibility. The home page takes 4.6 seconds to load, and seven scripts in the page head hold back the first paint, which slows down every first visit. Six product images have no alt text and the page has no canonical tag, which limits how well the store can be found in search. There is also no live chat for visitors with a quick question before they buy. Together these gaps are likely to reduce enquiries and lower conversion rates from new visitors.

91 wordsWritten only from the crawler’s evidence
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